Sticking to brand names in the modern world is a complex issue with no definitive answer. While there are strong arguments for both sides, the relevance of brand names largely depends on specific factors such as the industry, product or service, target audience, and the overall market dynamics.
Arguments in favor of sticking to brand names:

• Trust and reputation: Established brands often have a strong reputation and consumer trust, which can be a significant advantage in competitive markets.
• Loyalty: Loyal customers are more likely to return and recommend a brand, leading to increased sales and market share.
• Brand recognition: A strong brand name can help consumers quickly identify and choose products or services.
• Differentiation: In a crowded market, a unique brand identity can help a product or service stand out from competitors.
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  Arguments against sticking to brand names:
• Genericization: Over time, some brand names can become so widely used that they lose their distinctiveness and become generic terms.
• Price sensitivity: In times of economic uncertainty, consumers may be more price-sensitive and less willing to pay a premium for brand names.
• Changing consumer preferences: Consumer tastes and preferences can evolve rapidly, making it challenging for established brands to keep up.
• Rise of private labels: Private label brands often offer comparable quality at lower prices, attracting price-conscious consumers.
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  Ultimately, the decision of whether to stick to a brand name or explore other options depends on a careful evaluation of the specific circumstances and goals of a business. Factors such as the brand’s equity, the competitive landscape, and the target audience’s preferences should all be considered.